| Founded | 1930 |
|---|---|
| Founder | J. I. Rodale |
| Country of origin | United States |
| Headquarters location | Emmaus, Pennsylvania |
| Publication types | Magazines, Books |
| Official website | www.rodaleinc.com |
Rodale, Inc., is an American publisher of health and wellness magazines, books, and digital properties.[1] Rodale is headquartered in Emmaus, Pennsylvania and also maintains a satellite office in New York City, on Third Avenue.
Rodale, Inc., publishes some of the most well-known health and wellness lifestyle magazines, including Men's Health and Prevention. It is also one of the largest independent book publishers in the United States. The company has published a collection of bestsellers, including An Inconvenient Truth and Eat This, Not That.
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J. I. Rodale founded Rodale, Inc., in 1930. He was a partner with his brother Joseph in Rodale Manufacturing, manufacturer of electrical switches. Joseph moved Rodale Manufacturing to Emmaus, Pennsylvania to take advantage of favorable local taxes, while J. I. dabbled in publishing. In 1942, Rodale started Organic Farming and Gardening magazine. It taught people how to grow better food without using chemicals in the soil. Today, Organic Gardening is the most highly read gardening magazine in the world.[2] In 1950, Rodale introduced Prevention, a health magazine.
In 1971, J. I. Rodale died during a taping of The Dick Cavett Show, and his son, Robert D. Rodale (1930–1990), took over the company’s leadership. On September 20, 1990, Robert Rodale was killed in a car accident during a business trip in Russia. Today, a park in Upper Macungie Township, Pennsylvania, is named in his honor.
Following Robert Rodale's death, his wife, Ardath Harter Rodale (1928–2009), became chairman and chief executive officer of the company. In 2000, Steven Pleshette Murphy joined the company as president and chief operating officer, and was named president and CEO in 2002.[3] On June 18, 2007, Ardath Rodale stepped down as chairman, and her daughter, Maria, was named chairman. Ardath remained a member of the company’s board, and took over the new title of Chief Inspiration Officer. On September 1, 2009, Murphy stepped down as President and CEO. Maria Rodale, granddaughter of company founder J.I. Rodale and daughter of its previous chairpersons Robert Rodale and Ardath Rodale, succeeded him as CEO.[4]
The site was officially launched on Earth Day, April 22, 2009[5] with the tagline “where health meets green”. Rodale.com provides news and information to help readers improve their health while making a positive impact on the environment. The site includes daily news articles, videos, and in-depth topic pages. Rodale.com Editor-in-Chief and Rodale Chairman Maria Rodale authors the blog entitled Maria’s Farm Country Kitchen.
In 2005, Rodale partnered with Reveille, the producer of the NBC television show, The Biggest Loser. The partnership has produced:[6]
From 2005–2008, Rodale Custom Publishing earned nearly 90 content/design/strategy awards on behalf of its clients.[8]
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